Knowledge is power and when you share that knowledge you become the perceived expert in your field. In today’s episode of The Real Estate Sales Podcast, Jimmy shares seven resources that will help you stand out as the smart agent in your neck of the woods.

Position yourself that if the Wall Street Journal or Inman News wanted an interview in your local market you would be the expert they would speak with.

  1. National data that compares state and local market statistics throughout the years.
  2. National Home Builders ( Housing starts, permits, and inflation trends.
  3. Showing Times: Trends on showings in the national, state, and local markets. You will see historically what has happened and be able to evaluate where the trends are going.
  4. Keeping Current Matters: Easy-to-understand collated cliff notes about the market that you can share in your social media accounts.
  5. Historical data that is consumer friendly on sales of homes and rentals in the nation.
  6. National Realtors Association (NAR) Home Sellers and Buyers annual report: Helps you formulate how to position yourself in your market.
  7. Multiple Listing Service (MLS): Critical data that gives you school and neighborhood trends, and inventory numbers.

The person who is viewed as the local expert is always going to be the person that does the most business. What are you going to do? Are you going to utilize some of these tools to make sure that you’re communicating out as much value as possible to the marketplace? When you communicate value out, value comes back.

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.


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