On today’s episode of The Real Estate Podcast, Jimmy gives us his YouTube strategy to drive success and generate web traffic. (And hopefully, get a few new clients in the process.) But before you start making the next viral video, there are two things to keep in mind.

Two keys to YouTube success:

  • Identify if the area you’re filming already has a dominant agent. If there’s someone who controls 25-30% of the area’s listings, you might want to try somewhere else.
  • Once you’ve found a location, check how many searches it has on YouTube. After all, you don’t want to create a video if there’s no audience for it.
  • Use a platform like Keywords Everywhere for this; it’ll tell you how many times people search for specific keywords each month. The ideal search amount? Jimmy estimates between 100-1000 searches.

The ultimate video structure:

  • The best real estate video has a short but engaging opening that clearly indicates your location.
  • For the central part of your video, read and record a script with information you want your audience to know. Consider things like the number of availabilities, architectural themes, amenities, and what’s close by. Remember, this is audio-only!
  • Once you have the audio, create b-roll. These are quality shots of the locations that attract an audience and help them see the area. 
  • Check out websites like Fiverr or talk to your local high school or church to find an editor to put the parts together. If you’re looking to edit your own footage, check out software like Camtasia or Apple iMovie.
  • End your video with an exciting conclusion. Add a call to action and include your contact information so viewers can find you for more information.
  • Jimmy recommends buying a URL from a website like GoDaddy to direct your audience to currently available listings.

So you’ve made an engaging video. Now what?

  • The strategy doesn’t end with video creation. Now, you have to share it with the world.
  • When uploading videos to YouTube, Jimmy uses TubeBuddy to test his tags and title- this helps maximize potential views and gets the video in front of the right audience.
  • Ensure you have an engaging and branded thumbnail (AKA that image that appears before someone clicks on your video.)
  • Consider using platforms like Canva to make your thumbnail or outsource with Fiverr.
  • Most importantly, share your videos on social media and blog posts to spread the word.

Here’s the bottom line; Google and YouTube are the two largest search platforms on the internet. Creating content optimized for these platforms is a great marketing strategy that benefits for years to come.

Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.


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