Video content is the best type of content to add value to others and increase your exposure. But what if you don’t know what content to talk about? In today’s episode of The Teal Estate Sales podcast, Jimmy dives into 22 different video ideas you can use to create great real estate content that helps drive business.

  1. Use a platform like BombBomb or Zoom to record and share unsolicited video CMAs that explain each individual person’s home evaluation. (To learn how to create a five-star video CMA, check out this past episode.)
  2. Send happy birthday video texts to past clients and people in your sphere of influence.
  3. Keep a log of anniversary dates when past clients bought a home to send them a home anniversary message.
  4. A video about hot sheet new listings shows open properties that inform prospects of potential home matches.
  5. An extremely powerful video format, if available, is testimonial videos from clients.
  6. Testimonial videos for other businesses will add value to your community and grow your following.
  7. A “things to watch for” series will give consistent video content that informs a buyer or seller about things they should look for in a potential home.
  8. When it comes to sharing information about properties, Friday Favorites is a great series idea that gives your audience a dependable time and location to see new properties.
  9. Tuesday Tips can share information and ideas to help ease the transaction process for both buyers and sellers.
  10. Share about your farm area with a community video to be seen as a community leader and a great resource for community information. 
  11. A “7 things to know before selling” video will utilize the leverage you have on YouTube and catch people before they’ve fully thought through selling.
  12. Similarly, “7 things to know before buying” is a great piece to have available. To find other great YouTube content ideas, use TubeBuddy.
  13. Out-of-town “pop by” videos are a great way to target out-of-town owners who can’t easily access their homes.
  14. Parents looking to move will search for an overview of local schools. Talking about this information will be incredibly helpful information to share with parents.
  15. You have to start on the right foot to generate listings from more listings. Professional listing videos are a great way to do just that.
  16. Each time you gain a new listing, create a video walkthrough on your phone to give anyone access to an in-depth look at each home.
  17. A virtual open house walkthrough is a similar tactic that could premiere as a live event or showcase before the in-person open house to build momentum.
  18. Shooting before and after videos are successful because they utilize people’s natural curiosity to get more views.
  19. Creating video content about sales updates for the local market builds your reputation as a reputable and knowledgeable agent. (Especially when it’s short and to the point.)
  20. A neighborhood sales update is similar but with a more refined neighborhood. This could be a more in-depth look that will interest the people who live in the area.
  21. What is the biggest obstacle facing sellers? Explain common struggles sellers face that you can help them overcome.
  22.  You can’t shoot the previous one without including the biggest obstacles facing buyers.

Do you have a video or content idea that is perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it as well. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.


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