Open houses are a great tactic to generate business with both buyers and sellers. In today’s episode of The Real Estate Sales podcast, Jimmy is joined by managing partner at Sure Sales Group Andrew Undem to discuss what you can do to host an impactful open house as we enter the spring season.
Open houses are one of the most optimal opportunities for real estate.
- To be successful, you have to know everything about the house to tell its story.
- Know the dynamics of the neighborhood and market information for houses with comparable costs to provide value to attendees.
- Don’t just be a value to the attendees, be a value for the listing agent (if applicable.) For example, consider creating a report that details the number of attendees, best and worst feedback, and most interested buyers.
How do you get an attendee’s contact information:
- Most importantly, be a normal human. Create a natural conversation that builds rapport and allows the prospect to relax.
- Ask them what information they want to know. If you ask them what would make the best use of their time, they’ll be willing to share. Remember, it’s about them, not you.
- As you give information, ask for their contact information. They’ll almost always give it.
- When an attendee leaves, ask them if they’d be willing to give feedback on the house to help the seller improve. They’ll be instantly at ease and provide valuable information.
Have direct interactions with every attendee.
- If you know the open house will be busy, consider bringing an assistant or second realtor to ensure someone interacts with every attendee.
- Be aware of any local homeowners at your open house. Chances are, they’re looking to sell as well!
- Depending on the neighborhood, consider door-knocking and offer the local people a private open house before the actual event.
The prospects who visit might go to five open houses that day, and the open house that will stand out the most is the one with the best follow-up. Reach out after the event and maintain consistent contact to be the most memorable. If you’re looking to buy or sell in the Baltimore area, contact Andrew at (410) 322-3670 or firstname.lastname@example.org.
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