Today’s episode of The Real Estate Podcast features Doug Edrington. As the CEO at Berkshire Hathaway HomeServices J Douglas Properties, Doug is the perfect source to explain how to connect correctly to create more closings.

Leverage your educational opportunities.

• Many past agents don’t have the educational resources we have today. Be a sponge and constantly learn.
• You don’t have to have special connections or financing to learn – you can do it all with your phone or laptop.
• Understand yourself and your personality type to know what kind of resources and materials best teach you.
• Knowing your communication style also helps you best identify and mirror the communication style of your clients. 

Focus on making connections with both your clients and the right people.

• The agent should always mirror the communication style of the client.
• Be empathetic, not sympathetic. Addressing someone’s problems without glossing over them is a better communication strategy that yields better results.
• The book “Who, Not How” is a compilation of case studies that show how meeting the right people and assembling the right team helps you accomplish goals.
• However, it’s not just meeting people; it’s partnering and working together to bring out the best results for your clients.

The critical first hires a growing agent should consider:

• If you have your nest egg set up, your first hire is an assistant. A full-time personal assistant who can help you, your family, and is (essentially) an extension of you.
• If you don’t have the money set aside, it’s important that you leverage someone who can supplement the skills you lack. It could be another agent, a business development rep, anyone.
• Figure out your weakest point, and supplement your team to help overcome those areas.

Focus on what brings you long-term happiness, and you can’t go wrong. To send Doug a referral (or just to find more great content), find Doug on Facebook and Instagram, send an email to doug@jdouglasproperties.com, or give him a call at 423-802-3430.
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