Visualization is one of the MOST POWERFUL tools you can use to help grow your business and close sales. Jimmy has personally used it to close more than $5 million dollars worth of deals. In today’s episode of The Real Estate Podcast, Jimmy discusses what visualization is, and why and how you SHOULD be using it.

What is visualization?

  • Visualization is a tactic where you simply imagine something happening or repeatedly view something. Jimmy had a whiteboard with a list of his top 10 clients, referrals, and listings that he would look at every day, but it could be something as simple as imagining a sale or a new client.
  • On this whiteboard, Jimmy would also have some different information in view. Things like what his client was looking for, their price range, and the type of home they were looking for, among others. He did this to keep his most valuable clients at the forefront of his mind. If a new property came up that matched a client’s requirements, he could quickly contact them because Jimmy would’ve already had them visualized.

What are the advantages?

  • One other piece of information Jimmy included on his whiteboard was the last time he spoke to each client. This forced him to keep in contact with them and limited the likelihood that a promising client would end up purchasing a different piece of real estate. Not only were they at the top of Jimmy’s mind, but Jimmy was also at the top of their mind.
  • Jimmy’s whiteboards were organized in a top 10 fashion, with the most promising buyer at the top and the least at the bottom. This allowed him to focus ALL of his attention on the sale that would make him the most amount of money in the least amount of time. Every day, that information was right in his face and constantly kept in mind.

The main appeal, and benefit, of visualization is how it streamlines EVERYTHING. Having a viewable list, or something similar, keeps clients on the forefront of your mind and helps limit distractions or anything else that might detract from your business. Try it out for yourself, and see just how much your business grows!
Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts,Google Podcasts, Spotify,Audible, and our website, The Real Estate Sales Podcast.


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