Wonder what to post on social media as a realtor? In today’s episode of The Real Estate Sales Podcast, our host Jimmy goes over 7 different pillars of successful real estate content.

  1. People to highlight.
  • Sometimes social media content shouldn’t be about ourselves, but instead about other people. Use your social media content to highlight others from time to time.
  • Some examples of people to highlight include: New homeowners, certain people or organizations in the community, or people who just sold their homes.
  1. In the know.
  • Are there any events happening in your community? Post about them, almost like a news reporter would.
  • By promoting different events in your community, you can cement yourself as the real estate resource in your community.
  1. Local listicles.
  • A listicle refers to a numbered list. By posting listicles, you’ll capture people’s attention by providing them with information on certain places or businesses in your community.
  • You could make a listicle about virtually anything, whether it be restaurants to check out or social gathering spots.
  1. Listings.
  • People want to get information on local listings to understand their local real estate market.
  • You could post photos of new listings or short form videos on new listings. You could also highlight particularly interesting listings. Mix it up.
  1. All access.
  • If you have an open house coming up, post some content that gives people a behind the scenes look of you setting everything up.
  • You could show yourself setting up signs, cleaning the house, show activity during the event, etc.
  1. Reviews and testimonials.
  • Over 80% of people nowadays go online to look at reviews and testimonials for real estate agents that they’re working with.
  • By posting different reviews and testimonials, you can show potential buyers and sellers that you’re the right real estate agent to work with.
  1. Stats.
  • Providing different information and stats to potential clients can help you be seen as the real estate resource, but presentation is important. Include pictures or videos.
  • Highlight valuable information like the selling prices of houses, how the market is, etc.

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts,Google Podcasts, Spotify,Audible, and our website, The Real Estate Sales Podcast.


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