Do you have $2,500 in your pockets right now?

How can you use that money to invest and grow your real estate business?

Are you still trying to figure it out?

Discover how to strategically invest $2500 in your business with host Jimmy Burgess. He emphasizes the importance of balancing financial investments and the effort put into the company to achieve optimal results.

Two ways to grow a real estate business are sweat and tears and investing correctly. In this week’s episode of The Real Estate Sales Podcast, you’ll learn seven ways to evolve as a real estate agent.

1. Video Production for Evergreen Content

  • Invest in creating evergreen, searchable video content to attract potential clients to your real estate business.
  • Focus on specific neighborhoods or developments in your area to establish yourself as the go-to expert for individuals moving into the region.
  • Utilize longer-form videos that can be repurposed into shorter clips for social media, ensuring a broader reach and consistent brand presence.

2. Client Appreciation

  • Consider hosting client appreciation events or initiatives, such as movie nights, sponsoring food trucks, or special gatherings to deepen relationships with existing clients.
  • Seek co-sponsorship opportunities with partners in the real estate industry to maximize the impact of client appreciation events while managing costs effectively.

3. Coaching for Business Growth

  • Investing in coaching tailored to your specific business goals can significantly accelerate your growth.
  • Look for coaches with expertise in social media, team expansion, listing acquisition, or any other targeted aspects of the real estate business.

4. Geographical Farming

  • Focus on smaller, targeted neighborhoods to become the foremost expert in the area.
  • Allocate resources for sustained marketing efforts in a specific locality, utilizing strategies such as mailers and consistent follow-ups to establish a strong presence and generate leads.

5. Prominent Marketing for Targeted Listings

  • Stand out in a targeted neighborhood by investing in a listing that allows for unique marketing initiatives.
  • Consider organizing special broker open houses and events that create lasting impressions on potential clients in the area.

6. Conferences and Industry Networking

  • Attend conferences and events to gain valuable insights and network with other real estate professionals.
  • Focus on building relationships with agents, which could lead to future referrals and collaborations, benefiting your business in the long term.

7. Personal Development and Learning

  • Invest in online courses and training programs to enhance your skills and knowledge in areas essential for business growth.
  • Emphasize the value of continuous learning and the convenience of readily available micro-courses catering to specific business needs.

You can achieve sustainable growth and success in 2024 by investing $2,500 in one of these aspects. Combining financial investments with dedicated effort is key to attaining the desired results. With the right approach, these investments can pave the way for long-term success and business growth.

Do you want more real estate advice? Subscribe to this podcast and tune in for next week’s episode. 

“Deepening those relationships is where we can see our business grow. Suppose you’re looking to compound and you’re looking for something that you can invest in. In that case, there’s nothing you could invest in better than existing relationships that will lead to multiple future transactions or referrals. So if you’re wondering what you can do, spend it on people.” – Jimmy Burgess.


Noah Escobar

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.


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